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Various PVD technologies for decorative coatings

Decorative coatings produced through Physical Vapor Deposition (PVD) are renowned for enhancing the appearance and functionality of various products and surfaces. PVD coatings involve the deposition of thin films of materials such as


  • metals

  • alloys, and

  • ceramics

onto substrates through a vacuum-based process.


These coatings offer a range of aesthetic benefits, including improved colour, gloss, and texture, making them highly sought-after in industries such as

  • automotive

  • jewellery

  • eyewear, and

  • architectural hardware.

pvd coated bathroom fitting - luxury line
pvd coated bathroom faucet - luxury line
pvd coated watch frame
pvd coated watch black
pvd coated door handle black

The PVD process ensures that the decorative coatings are


-> highly durable

-> corrosion-resistant, and

-> wear-resistant


ensuring that the enhanced aesthetics remain intact over extended periods, even under harsh environmental conditions. Whether achieving a vibrant metallic finish on a car emblem or adding a lustrous, scratch-resistant coating to a premium watch, PVD decorative coatings provide a versatile and long-lasting solution for elevating the visual appeal of products and surfaces.

Furthermore, PVD decorative coatings offer an eco-friendly alternative to traditional coating methods, as they typically generate minimal waste and use fewer harmful chemicals.

This sustainability aspect is increasingly attractive to manufacturers and consumers conscious of environmental impacts. As a result, PVD's market for decorative coatings continues to grow, driven by the demand for high-quality, visually appealing products that can withstand the test of time while adhering to sustainability goals.


Whether used for decorative purposes on consumer goods or functional enhancements in architectural design, PVD decorative coatings remain a cutting-edge solution that combines aesthetics and durability in various industries.

Cathodic Arc Evaporation


When used for decorative Physical Vapor Deposition (PVD) applications, Cathodic Arc Deposition or Evaporation (CAE) offers an exceptional solution for achieving visually appealing and durable surface finishes on various products and materials. This process involves vaporizing high-purity metal or alloy cathode targets using an electrical arc discharge within a vacuum chamber. The resulting vaporized material is highly ionized and accelerated toward the substrate, condensing to form a thin film with exceptional adhesion and wear resistance. This unique combination of properties makes cathodic arc deposition ideal for creating decorative PVD coatings on items such as jewellery, automotive trim, architectural fixtures, and luxury goods.


High Intensity or brightness -> Go for Cathodic arc


The versatility of cathodic arc PVD allows for the deposition of various metals and alloys, enabling the creation of a wide range of decorative finishes, including brilliant and reflective coatings such as chrome, gold, or titanium nitride. These coatings enhance the aesthetic appeal of products and provide excellent protection against corrosion, wear, and abrasion. As a result, cathodic arc deposition plays a crucial role in industries where visual elegance and lasting performance are essential, making it a preferred choice for achieving decorative PVD coatings with unmatched quality and durability.



Sputtering technology

Sputtering, as a PVD technique, is a widely used technology in decorative coatings, offering exceptional versatility and precision for enhancing the appearance of a wide range of products.


In sputtering, a target material is bombarded with high-energy ions in a vacuum chamber, causing atoms to be ejected from the target's surface and deposited onto a substrate. This process allows for precise film thickness, composition, and structure control, making it ideal for achieving decorative finishes with exquisite detail and durability.


Whether it's creating intricate patterns, vibrant dark colours, such as black or gunmetal colour or specialized textures on items like glassware, decorative hardware, or electronic devices, sputtering PVD technology provides a reliable and customizable solution that meets the aesthetic demands of various industries while ensuring long-lasting, visually stunning results.

Low Intensity or darkness -> Go for Sputtering technology

Gunmetal PVD or black PVD colours are obtained through highly specialized sputter coating techniques that impart a sleek, dark, and metallic black finish to various surfaces, ranging from automotive components and luxury goods to architectural hardware. During this process, a specific target material, often a combination of metals or alloys, is bombarded with energetic ions in a vacuum chamber, causing the target material to vaporize and deposit as a thin film onto the substrate.


The result is a visually striking gunmetal black coating that enhances the aesthetic appeal of products and provides outstanding durability, corrosion resistance, and wear resistance. This combination of a distinctive black hue and superior performance makes gunmetal black PVD sputtering a popular choice in industries where both style and functionality are essential.

Sputtering also produces smoother surfaces than the cathodic arc.


High-power impulse magnetron sputtering (HiPIMS) technology


High-power impulse magnetron sputtering (HiPIMS) technology is introduced to derive the advantages of sputtering and cathodic arc. Manufacturers use different target materials or compositions to create decorative colours through HIPIMS PVD.


For example, a suitable metal target like gold or brass can be employed to achieve a gold or brass colour. Similarly, other metals and compounds can achieve various colours, such as silver, rose gold, bronze, and more. The colour precision and consistency achievable with HIPIMS PVD make it a favoured technology in industries that require decorative coatings with specific and vibrant colours, such as jewellery, eyewear, fashion accessories, and architectural finishes. Additionally, the durability and wear resistance of dense HiPIMS coatings ensure that these decorative colours remain vibrant and attractive over time.


Cathodic arc coatings are very shiny but also rough. HiPIMS coatings are smooth but as bright as cathodic arc owing to the increased ionization in HiPIMS technology.

Also, we are very well aware that HiPIMS allows us to control the L, a and b parameters independently in the decorative coating process, which was impossible by conventional PVD processes like cathodic arc or sputtering technology. However, line-of-sight and shadowing issues are arising in the HiPIMS-based coatings owing to the directional trajectories of ion deposits from the substrates.



Bipolar High Power Impulse Magnetron Sputtering (BiPolar HiPIMS)

Recently, Bipolar High Power Impulse Magnetron Sputtering (BiPolar HiPIMS) is an advanced variation of the High Power Impulse Magnetron Sputtering (HiPIMS) technique used for thin film deposition. BiPolar HiPIMS extends the capabilities of conventional HiPIMS by introducing a bipolar pulsed power supply, allowing for alternating voltage polarities. This innovation enhances the control and efficiency of the ionization process during sputtering, leading to improved film properties, such as enhanced adhesion, reduced stress, and increased density.


BiPolar HiPIMS is particularly valuable for depositing complex and high-quality coatings for the decorative industries where precise control over film properties and optical performance is critical.


In conclusion, integrating or independent implementation of cathodic arc evaporation, sputtering, HiPIMS (High Power Impulse Magnetron Sputtering), and Bipolar HiPIMS technologies for decorative coatings represents a powerful and innovative approach to achieving an exquisite blend of aesthetics and functionality. Arc's versatility in creating diverse visual finishes, combined with the enhanced adhesion, hardness, and wear resistance offered by HiPIMS and Bipolar HiPIMS, presents a formidable trio. This synergy allows for the production of premium decorative coatings that not only elevate the visual allure of products but also guarantee long-lasting performance and resilience, making it an ideal choice for industries where the fusion of style and durability is paramount, including automotive, fashion, and architectural design.


What industries besides automotive, jewellery, eyewear, and architectural hardware use PVD decorative coatings? Are there any drawbacks or limitations to using cathodic arc deposition or sputtering PVD technology for decorative coatings? How does the cost of PVD decorative coatings compare to traditional coating methods? Let's discuss it in the following article.

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